We’ve got golf on the brain here at Delzer. Not only do many Delzer employees enjoy playing the game, but we also enjoy printing for and supporting the sport. In 2016 alone, we printed 900,000 scorecards for 65 different golf courses. This year two of our customers, ESPN and Northwestern Mutual, also provided us with a couple ...

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  6 TIPS FOR A SUCCESSFUL DIRECT MAIL CAMPAIGN Confirm Contact Information. We couldn't resist including this tip, even though it's more about how to make sure your piece even arrives at its destination. The devil is in the details here; a poorly populated contact list can cost you not only the wasted postage and materials ...

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  CELEBRATING PRINT The Great Lakes Graphics Association (GLGA) is a trade association dedicated to representing the graphics arts industry throughout Illinois, Indiana and Wisconsin. Every year, GLGA hosts a Graphics Excellence Awards (GEA) competition that recognizes winners of excellent craftsmanship in design, creation, and production of top-quality printed materials. Learn more about the GEA here. This year, a few of ...

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AN OPEN LETTER TO OUR OPEN HOUSE Dear Delzer Open House, We miss you already. Although it's been over twenty years since your last appearance, it was as if you'd had much more recent experience before last week's event. Maybe we're being a bit biased here, but You. Were. Phenomenal! We're sad to see the dust settle on our step-and-repeat orange carpet setup ...

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HOW KEEN IS YOUR COLOR VISION? Do you have a discerning eye for color? Take this online eye test to test your peepers' on-screen hue perception. It's pretty straightforward: simply drag and drop the color blocks within each of the four rows to arrange them in your perceived order of hues. If you work closely with design and print  chances are you're ...

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The print industry has come a long way; thanks to technological advances in machinery and experts in the field, almost anything you can imagine can happen on paper. But if something goes amiss in the logistics, your planned print piece can quickly go from fab to drab. While the below five print file setup mistakes are common, ...

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You may have heard this nugget of marketing wisdom before: Your brand isn't what you say it is–at the end of the day, it's what your audience says it is. Very true. But that doesn't mean businesses can't give their audiences a nudge in the right direction with color. Marketing teams far and wide work diligently to develop and enforce ...

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This is My Crew The sand has settled on the home plate after a full Opening Day of fans tailgating, checking out Miller Park's new concessions, and watching our Milwaukee Brewers take on the Colorado Rockies. But there is more than meets the eye when it comes to attending a game. Whether it's food vendors making sure they've got the ...

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When it comes to design and writing, it's important to be authentic to your brand. But that doesn't mean you necessarily have to reinvent the wheel–or your budget. Here are some free resources to keep on hand for a rainy day when you need some help with your creative brainstorming.   Icons: FlatIcon Infographics are hot right now. If ...

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Do You Hear That? It's the Winds of Change... If it ain't broke, don't fix it–right? Wrong. So, so wrong. At Delzer, we keep our eyes open for new solutions, both for our customers and ourselves. This requires inching out of comfort zones and strategically steering away from the "but this is how it's always been done" mentality.   Walk ...

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