How Keen is Your Color Vision? Take This Online Eye Test Do you have a discerning eye for color? Take this online eye test to test your peepers' on-screen hue perception. It's pretty straightforward: simply drag and drop the color blocks within each of the four rows to arrange them in your perceived order of hues. If you work closely with design ...

Read post →

The print industry has come a long way; thanks to technological advances in machinery and experts in the field, almost anything you can imagine can happen on paper. But if something goes amiss in the logistics, your planned print piece can quickly go from fab to drab. While the below five print file setup mistakes are common, ...

Read post →

You may have heard this nugget of marketing wisdom before: Your brand isn't what you say it is–at the end of the day, it's what your audience says it is. Very true. But that doesn't mean businesses can't give their audiences a nudge in the right direction with color. Marketing teams far and wide work diligently to develop and enforce ...

Read post →

This is My Crew The sand has settled on the home plate after a full Opening Day of fans tailgating, checking out Miller Park's new concessions, and watching our Milwaukee Brewers take on the Colorado Rockies. But there is more than meets the eye when it comes to attending a game. Whether it's food vendors making sure they've got the ...

Read post →

When it comes to design and writing, it's important to be authentic to your brand. But that doesn't mean you necessarily have to reinvent the wheel–or your budget. Here are some free resources to keep on hand for a rainy day when you need some help with your creative brainstorming.   Icons: FlatIcon Infographics are hot right now. If ...

Read post →

Do You Hear That? It's the Winds of Change... If it ain't broke, don't fix it–right? Wrong. So, so wrong. At Delzer, we keep our eyes open for new solutions, both for our customers and ourselves. This requires inching out of comfort zones and strategically steering away from the "but this is how it's always been done" mentality.   Walk ...

Read post →

WHAT EVERY MARKETER SHOULD KNOW ABOUT COLOR – WRITTEN BY A MARKETER Confession: Long before I knew better about the printing process and color models, I designed a bright, colorful poster. It was part of a last-minute Christmas present for my niece who was all about hot pink, vibrant purple, and dancing and just had her ...

Read post →

Digital Vs. Offset Printing: Which is Right for Your Business? In the world of printing, there are two main methods to achieve a finished product: digital and offset. For us at Delzer, we live and breathe all things print so it makes sense for us to understand this. But we believe that knowledge is power, and want ...

Read post →

Competition and clutter make reaching your audience challenging. Luckily, unique print and packaging techniques can help you maneuver around those obstacles and stand out. Here are seven ideas to inspire you as you take a road less traveled in print and packaging:   1. Paint the town with a creative product packaging: Source: http://www.designboom.com/project/paint-brush-like-socks-package-socksraw/   2. Think outside the mailbox with a transforming direct mail ...

Read post →

Roses are red, violets are blue, where does Valentine's Day rank in greeting card sales? Why, number two. Christmas certainly takes the yule log in greeting card sales with an estimated 1.5 billion cards shared between families, friends, and businesses. Valentine's Day takes second place in print popularity, though. Roughly 143 million cards are sent in honor of this ...

Read post →

Page 1 of 2 1 2 »