Launched more than 10 years ago as the Waukesha County Manufacturing Alliance, a group of local manufacturing leaders continues today in its efforts to share best practices among industry peers, raise the profile of manufacturing in the community – specifically among students, parents and educators – and be the voice of the industry in Southeastern Wisconsin on critical issues impacting one of our state’s driver industries. In 2010, the Waukesha County Business Alliance held the first meeting of the Waukesha County Manufacturing Alliance. Manufacturing leaders from across Waukesha County came together to form the group, looking for an opportunity to gather as an industry, share best practices and support a continued strong manufacturing environment in Waukesha County. Since 2010, the Manufacturing Alliance has continued to grow. In 2022, the group evolved its name to the Manufacturing Alliance of Southeast Wisconsin, recognizing that members represent areas throughout southeast Wisconsin, while Waukesha County continues to be the primary focus. Simply put, the Manufacturing Alliance of Southeast Wisconsin serves as a platform for manufacturers to share WAUKESHA COUNTY BUSINESS ALLIANCE, INC. 20 MANUFACTURING IS ALIVE AND WELL IN WAUKESHA COUNTY Manufacturing Alliance of Southeast Wisconsin leads direction on industry efforts AMANDA PAYNE Senior Vice President, Public Policy, Waukesha County Business Alliance, Inc.