Accelerate October 2022

WAUKESHA COUNTY BUSINESS ALLIANCE, INC. | WAUKESHA.ORG Kohl’s As A Leading Retailer Over the last 60 years, Kohl’s has grown from one store in Brookfield, Wisconsin, to a leading omnichannel retailer with more than 1,100 stores in 49 states. Kohl’s business is built on a strong foundation of more than 65 million customers, an unmatched brand portfolio, and industry-leading loyalty and Kohl’s charge card programs. Kohl’s continues to innovate and offer shoppers convenient services, opportunities for discovery and an overall inviting experience. Kohl’s recently announced that the company’s transformative partnership with Sephora will expand to include a Sephora presence at all Kohl’s locations. With approximately 600 stores across the country now open – and 850 open by 2023 – Sephora at Kohl’s continues to perform well, making prestige beauty more accessible to more Americans than ever before. Adding the immersive Sephora at Kohl’s beauty experience paved the way for Kohl’s to refresh the look and feel of the entire store, including reflowing categories, moving the active area to the front of the store, creating discovery zones that feature new and emerging brands, adding size- and skin tone-diverse mannequins, and widening aisles to make the experience more welcoming and efficient. Additionally, Kohl’s continues to invest in its physical footprint and over the past few years, has been testing smaller format stores in various markets to localize its product assortment by using better data and science, making it more relevant, and catering to the market’s needs. The company plans to open 100 small-format stores in the next five years in previously untapped markets that could not support a full-sized Kohl’s store. This past summer, Kohl’s announced that one of these stores will be the company’s first-ever downtown Milwaukee store, opening in Fall of 2023 at Hub 640, with an entrance leading right into the popular 3rd Street Market Hall. These smaller stores will reflect the new Kohl’s with a modernized look, feel and functionality and will reach new younger, more diverse customers. Behind each of these initiatives are approximately 100,000 associates nationwide and great teams of talented individuals who embody the organization’s values, including thousands inWisconsin-area stores and at Kohl’s Menomonee Falls headquarters. KOHL'S CELEBRATES 60 YEARS 6